Analytics

Analytics is the key to understanding customers

We'll show your newsletters data in reports, so you can study your audience, evaluate growth opportunities and allocate your marketing budget appropriately

How newsletter metrics work

Click Heatmap

Shows how different visuals influence subscriber behaviour: for example, CTA buttons in different colours

Link clicks

Help track how an email converts readers into website visitors

Spam complaints

Allows you to determine if you have chosen the audience right and how often you should send newsletters

Devices, operating systems, address domains

Allow you to learn how users interact with the newsletter on different devices

Country and city

Advise you when to send a letter to be read

Reading time in seconds

Tells you about how the content of the email engages readers in the newsletter

Subscription cancelling

Help to assess the quality of the contact base

Analyse
your results

Automatic export of reports

Set up once and track the results of your marketing campaigns regularly, saving yourself from the routine

Data for analysis in other systems

Upload the information you need via API, customising the report to suit any purpose

API statistics

All your statistics in one place

Sendsay Marketing will aggregate all information about each customer into a 360 profile. Data can be immediately used in newsletters or uploaded to an external system

About Sendsay Marketing

Start right now

Optimise your marketing campaign strategy and budget based on real data

Ready-Made Integrations

Combine Sendsay with your CRM and CMS and transfer your contacts
in a couple of minutes. Can’t find the integration you need? Customize
data transfer with API

Stability and Security

Your emails
will go to inbox

We are careful about what we send. Email providers trust us, so 99.99% of emails reach their recipients

Sanction-Proof

Our office and servers are located in Russia, with prices tied to the rouble. There is no chance that any foreign companies or services would affect the stability of the platform