A/B-tests
Increase the effectiveness of your newsletters
What topics are more likely to be opened, what CTA works, what time is the best to send the newsletter? A/B-tests will help you learn what works best with your audience
Find out
what the audience
is interested in
Test hypotheses to increase open rate and learn which topics and what sending time work best
Find out
what kind of content
helps you sell
Check which banners, texts and buttons influence decision making
Test ideas
systematically
Make marketing decisions based on statistics, not guesses - and implement only these elements that received a good response from your audience
Test
different elements
of the newsletter
Formulate a few subject lines and see which one leads to more opens
Test your sending time to see when it will be opened by as many subscribers as possible
Compare different newsletter design and content options and see which one brings in the most conversions
Check which sender name your audience responds better to
Test any
combination
of parameters
The MVT (Multi Variable Testing) option is available for the Sendsay Marketing tariff plan
How it works
1
Create different
versions of the email
Replace the element you want to test in them: for example, the email subject line
2
Choose the audience
Specify the size of the test group and set the conditions for selecting the winner
3
Send newsletters
And evaluate the result yourself or trust the system to do so
Boost email conversion rate
Test your first newsletter now
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